Video Marketing

Businesses utilizing marketing videos are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group.

A mammoth 90% of consumers say that merchandise video helps them make purchasing choices, says Forbes, and 64% say that viewing a video makes them more likely to buy, according to Animoto. 97% of marketers say video has aided in enhancing user comprehension of their product or service, according to HubSpot.

For products, people prefer video content from newsletters, social images, emails, blog posts, social videos, and downloadable content (like PDFs), according to HubSpot. When consumers debate purchasing something and want to explore their options, customers use a range of techniques. Some of the top strategies include using a looking at review websites, product’s official website, visiting a company, search engine or and watching videos. Video could easily be integrated into each of those places, providing your brand a better chance of convincing the prospective customer.

Video can help increase your website’s position on search engine results pages (SERPs). The sum of time a guest devotes on your page after arriving from a Google search can influence how high you show in results. Identified as dwell time, this is an crucial Google ranking component, according to Backlinko.

Video is an extremely valuable way to knock up this metric, with 80% of marketers expressing that video has boosted dwell time on their sites, stated by HubSpot.

The typical internet consumer spends 88% extra time on a website that includes video, according to info relayed by Mist Media. Typical, websites that contain video generate two minutes longer in dwell time versus those that did not, states HighIQ.

Websites making efficient usage of video elevate their probability of gaining rank on the first page of Google results by as much as 53 times, as according to a study from Forrester.

Lastly, 55% of search outcomes for keyword searches in America include no less than one video, as stated by Search Metrics. Except for the rise in time done on your website, merely having a video raises your odds of showing in the SERPs and increase your being a more attractive click.

Video consumers have 41% more website views from search than non-users, relayed by Aberdeen Groups research.

A video embedded into a post or page almost triples the typical amount of linking domains, according to research from Moz.

A 27% higher click-through rate occurs with a 34% higher web conversion for Video users, states Aberdeen Groups research. Utilizing video on a landing page can rise conversion by 86%, as relayed by EyeView Digital.

3/4 of company officials view work-related videos every week, report by HighIQ. 54% of tenured directors distribute work-related videos with associates weekly. 59% of senior executives concur that if text and video are presented on the equivalent subject on the same page, they would choose to watch the video. 72% of viewers choose video to find out about a service or product, relayed by HubSpot.

Applying the term video in an email subject line raises open rates by 19%, click-through rates by 65%, and decreases unsubscribes by 26%, according to Syndacast. Boost click rates by up to 300% by adding video to email, states MarTech Advisor.

1,200% more Social videos shares occur over images and text blended, states Small Business Trends. 83% of users say they would consider sharing it with their friends, If your brand builds video content that the expected audience appreciates, says HubSpot.