Big 3 Marketing LLC

PAID MARKETING AKA (PAY-PER-CLICKS OR SEM)

A cell phone is displaying a google search for real estate agents.

SEARCH ENGINE MARKETING

Search Engine Marketing is a form of paying major search engines to have your website appear at the top of the search results. Any words you type into Google, based on those keywords you’re telling Google to show your ad, you then pay to have your ad clicked on to go to your website. It is a pay to play tactic on search engines.

THERE ARE THREE BASIC TYPES OF GOOGLE ADS:

Unlock the power of Google Ads with a variety of strategies. There are three fundamental types, each tailored to reach different goals and audiences, ensuring your digital success.

01.

Search Network Campaigns

Search Network campaigns - usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours

02.

YouTube Video Campaigns

Video campaigns - usually 6 or 15 second videos, these ads show right before or during YouTube content.

03.

Display Network Campaigns

Display Network campaigns - usually image form, these ads appear on websites or apps that your customers visit.

A diagram of a pay per click advertising campaign

SEARCH NETWORK AKA PAY-PER-CLICKS

Pay-Per-Clicks is sponsored online advertising that is used on a wide variety of search engines and websites, where you only pay if a user clicks on your ad.

People Search Online for a Product or Service - They Enter a Search Term or Keyword Into the Search Engines.
Your Ad Is Shown in the Sponsored Section.
Each Time Your Ad Is Clicked, Sending a Visitor to Your Website, You Pay the Search Engine a Fee.

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YouTube Video Campaigns

Completely customizable with many of the same targeting features as Google Ads campaigns (plus a few more), YouTube videos represent an affordable way for any business to target specific demographics by age group or gender.

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Display Network Campaigns

Google Display Network targeting allows you to set where or when your ad is shown based on features of your ideal audience, such as their personal interests, age or gender. This means your ad can show up on sites related to your business, or to users who match the specific criteria that you’ve specified.

A computer monitor a tablet and a cell phone all showing an ad for your ad

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Client Testimonials

Real Success Stories

I am proud to say I’m one of Big3 Marketings first clients. Securing a professional website prior to launching my business, Alabama Closing & Title, was paramount. Big3 did not disappoint! I had little time to give them much content. I was amazed at how excellent our new website looked. We love our Big3 website! Their team clearly did their research. We’ve made numerous changes as we’ve grown to three locations in different towns. They always follow through quickly with our updates and change requests. Their customer service is top notch. We also discovered that that one of our employees applied for employment with our firm. This after finding our website on Google! She said the website looked professional. This was the type of firm she desired to be affiliated with. We thank Big3 Marketing for being a part of our marketing team.

Jami B.

★★★★★

I’ve was reluctant to purchase a website for my new business. 1st, because I wasn’t sure that it truly made a difference. 2nd, I didn’t know a marketing company I could trust. Recently I discovered that several of my friends use Big3 Marketing for all their marketing needs. I met with one of the owners and he showed me his Big3 website portfolio. I knew there & then I had to have a Big3 Website! My website is going live this week! On a scale from 1 to 10, it’s a 20!! It’s GEORGEOUS! It’ll reflect the top-notch service my company provides. Best of all, I have ongoing full support from my business advisor. He’s helping me set up and manage my Google Business Profile, Facebook page and can help with SEM, SEO, SMM, etc. when I’m ready to build out my advertising in those areas. Hiring Bruce & his Big3 Marketing team is one of the best decisions I’ve made. Thanks, Big3 for having my marketing needs covered so I can focus on my customers!

Andrew G.

★★★★★

I heard about Big3 Marketing though my networking group. I knew a ½ dozen people who had Big3 websites. They were all thrilled with the quality of their websites, backed by Big3 Marketing team’s support. I told the co-owner I wanted one, too! The Big3 Team jumped in immediately! Answering the website consultation form questions was quite overpowering. I assume it’s similar to writing a book. Theres lots of details & moving parts to all the services my company provides. Thankfully, my Big3 Business Advisor dove in and guided me through the process. He asked lots of detailed questions. This enabled them to custom detail my website with tons of content to maximize my site’s SEO value. My business advisor insisted on showing me my new website in person (to see my response). I was totally blown away with the design. It was substantially far better than I expected. I love my website & I’m a big fan of Big3 Marketing.

Gary M.

★★★★★

Frequently Asked Questions

Curious about our services? Explore a selection of frequently asked questions we've received to find answers and insights you need.

OR CALL US:

256-212-6100

Does my business need a website?

Businesses require a website for multiple reasons:

1. Credibility: In the digital era, a website enhances an organization's credibility, demonstrating a high level of dedication. Lack of a website may diminish trustworthiness and professionalism in the eyes of potential customers.

2. Visibility: Having a website ensures online visibility. When individuals search for your product or service, a website guarantees your appearance in the search results.

3. Lead Generation: A website serves as an influential lead generation tool. By capturing visitor contact information, you can convert them into potential customers.

4. Ownership: Unlike social media platforms, a website grants complete control and ownership. This means you can steer the user experience and optimize it for maximum conversions.

5. Showcasing Products/Services: A website allows comprehensive showcasing of products or services, providing potential customers with vital information for informed decision-making.
What is digital marketing and why is it important for my business?

Digital marketing refers to any marketing efforts that use an electronic device or the internet. It leverages online marketing tactics such as search marketing, social media marketing, and mobile marketing to connect with current and prospective customers. In today's digital era, it is crucial for your business as it allows you to reach a global marketplace, interact with your audience in real-time, and tailor your marketing strategy based on user behavior and preferences.
Why does my business need to be active social media?

Your social profiles are often the first touchpoint customers have with your business. According to Search Engine Journal, "The content you share on social media plays an important role in your branding. Developing a content strategy will help you define what content types, formats, and topics make the most sense for your voice, tone, and message."
SEO vs SEM: What's the difference?

Search engine optimization (SEO) and search engine marketing (SEM) employ distinct methodologies. SEO strategies gradually elevate organic search rankings, while SEM strategies leverage paid advertising to swiftly enhance website traffic.